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Our Philosophy on Materials

We believe that the foundation of exceptional products lies in the quality of their materials.

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Innovation Meets Sustainability

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Verified Sustainability

Naia™ Certifications

Sustainably sourced wood pulp

Naia™ is responsibly sourced from sustainably managed pine and eucalyptus forests, ensuring the protection of ancient and endangered forests with full transparency from tree to fiber.

Safe and environmentally sound chemical use

Naia™ cellulosic fiber is produced through a safe, closed-loop process that recycles solvents for reuse. It is OEKO-TEX® 100 Product Class I certified and free from hazardous chemicals listed on the ZDHC Manufacturing Restricted Substances List.

Molecular recycling

Naia™ Renew incorporates certified recycled content, diverted from landfills and repurposed through Eastman’s patented molecular recycling technology. This process creates a circular, fully traceable, and biodegradable fiber, reducing the carbon footprint by approximately 35% compared to traditional Naia™ fiber.

Low-impact manufacturing process

Naia™ features a low-impact manufacturing process with minimal carbon and water footprint. It is ISO 14044 compliant with a life cycle assessment reviewed by third parties and is listed on the Higg Materials Sustainability Index.

Certified biodegradable and compostable

Naia™ and Naia™ Renew fibers are certified as biodegradable and compostable, earning the "OK biodegradable" and "OK compost" marks from TÜV AUSTRIA.